The fourth revolution, driven by blockchain, big data, the Internet of Things and artificial intelligence has brought with it massive potential in the life sciences.
As many people struggle to understand what these technologies can do in healthcare, medicine and the food industry, Ellen Debra Crayton, MBA, has written a gem of a book exploring these possibilities titled, “Redefining Life Sciences with Artificial Intelligence and Blockchain.”
Ellen Crayton came to District Pixel with the need of a video for her first book, after the consultation we suggest her that the best option for her book would be video marketing.
Why Video Marketing?
These days all the social media and mass media have a high percentage of promotional videos, we consume more advertisement videos than tv shows, and that's not a coincidence! As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there.
Promotional videos can communicate efficiently and effectively any marketing strategies clearer than any other medium, if you want to promote a product, service or event the video always will be the best option.
Taking advantage of the visual nature of videos – and various auto play functions on sites like Facebook, can increase conversions and help spread the word.
Here are some of the advantages of video marketing
Video can increase conversions
Over 1.5 billion people use YouTube and that’s more than one third of the people who use the internet, and we watch over one billion hours of YouTube a day. That’s what makes video marketing so exciting., and 45% of people watch more than an hour of Facebook or YouTube videos a week.
Videos can retain the viewers
Viewers of videos reportedly retain 95% of a message when they watch it in a video compared to 10% when reading it in text, which can make it ideal for finding investors.
Video can produce more organic traffic
Videos attach 300% more traffic and help to nurture leads. A website is 53 times more likely to reach the front page of Google if it includes video. Nearly 50% of internet users look for videos related to a product or service before visiting a store
If you have a product, company or service do not hesitate and include a video marketing and show the benefits you can provide to your audience.